about the project
Posters posed a new challenge as each design had to feature a gradient (as per our brand), echoing or complementing the hero image without overwhelming it. It was a risky decision — it meant that if a new image was chosen the design would have to change.
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The main job was developing an aesthetic for the posters, but the challenge lay in creating a work process built for quick changes. I came up with a "recipe" for the gradients so that my team (myself and two interns) could work with mutual understanding: maximum of two colours, with loose rules of where areas of light and dark would be.
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There were also outliers to rules. Most images took on a colour from the show poster, but with Il N'est Pas Encore Minuit which you see here at Regal Theatre, the main image was predominantly moss green and did the show no justice. I chose to uplift this poster with a yellow and honey colour.